What’s Your Secret Project?

Whew! What a week of Olympic triumphs, defeats, and tragedy.

After starting off with a devastating tragedy in luge, the Olympics have turned into an incredible showcase of triumph over defeat… and some very unusual personalities mixed in for good luck.

With the best last name in the Olympics, the incredible US Snowboarder, Shaun White, showed up all of his competitors with an impressive display of ingenuity, talent, persistence and secret training.

Not sure if you have heard his story before, I will quickly recap it as there are some great lessons there.

Red Bull took a shining to Shaun White

They saw his natural talents for ripping up the half pipes and decided it would be a great idea to build him HIS OWN secret half pipe.

A full-size half pipe, accessible only by helicopter, that included a foam pit at the bottom for him to rehearse the more dangerous tricks.

No one knew about it.

No one could watch him train.

No one had a clue that he was secretly inventing new tricks and techniques that had never been seen.

And when he start to strut his stuff at the snowboard competitions… he trounced the competition!

He changed the game with his new tricks.

Even saving some of his most advanced one for the Olympics…ones that left his most seasoned of competitors standing there with their jaws hanging slack.

Some great quotes about Shaun:

“Shaun had a lot of ideas about things he wanted to do, and really pushed the sport into the future,” said Bud Keene, White’s coach and an assistant for the United States Olympic half pipe team.

“I can’t even tell you or begin to describe how many times I’ve gone over this run in my mind, gone over this competition in my head, imagined what it would be like,” White said at the bottom of the massive half pipe.

“This season has been unlike any season I’ve ever had before,” White said. “Where I crashed probably more than I ever have, I’ve been frustrated, I’ve lost sleep. I really pushed myself as far as I could go, not only to have to invent these tricks, but actually have done them, and then win.”

Did you see it?

This red-headed hippie dude was a MASTER at visualization… and failure in reality.

He pushed himself to his extremes.

Failed FAR MORE times than he succeeded.

He kept his visualizations top of mind and a major priority in his training.

He sure didn’t want to dwell on his failures.

Winning an Olympic medal means that these athletes have failed 1,000 (10,000?, maybe 100,0000 times). But they keep on plugging and seeing themself winning the GOLD.

Ultimately they do.

Especially when they have “secret weapons” on their side!

What’s your secret project?

Do you have multiple “secret” marketing campaigns you are testing out?

Seeing what happens when different ingredients are added can be a very enjoyable thing to do.

Be prepared to fail far more than you succeed.

All of the best do.

Which explains why they win Gold Medals… they are willing to fail time after time, while they constantly see Gold in their minds.

Try it.

My secret project for months has been The Business Mastery Course (see link below in resources) It is THE program I wished I had when I started my business. It would have saved me tens of thousands of dollars in “experience”. And it will for you too.

This afternoon I am interviewing one of the greatest marketers and copywriters in the world, Mr Joe Sugarman. He is the man behind BluBlocker Sunglasses and sold millions and millions of sunglasses with one simple marketing idea.